“Incredible Hulk” SMS Reminders Offered to “Iron Man” Fans!
Apptera, the voice and visual mobile advertising company, today announced the completion of a pilot program with Ignited, an El Segundo, Calif.-based full-service marketing agency, to deliver ground-breaking in-call advertising solutions on behalf of its client, Universal Motion Pictures. When callers to a movie show time application asked for the movie “Iron Man,” they heard an audio ad for another Marvel Entertainment production, “The Incredible Hulk,” coming to theaters on June 13th.
Apptera’s mobile advertising technology offers contextual multimedia promotions to callers when they interact with speech-enabled movie show time applications. In this case, when speaking the words “Iron Man,” callers triggered the audio ad for “The Incredible Hulk.” The ad asked the movie fan if he or she would like to receive a text-based reminder on their cell phones the day before the summer’s next big hero, “The Incredible Hulk,” arrives in theaters.
If a user pressed “1,” he or she received an immediate confirmation message, which could include a link to the movie’s mobile Website or voice portal. This text message will allow the fan to interact with the movie brand during the interim, before the requested movie comes out. Then, the day before the premiere, callers will get an SMS reminder, building the anticipation and encouraging them to see the movie on opening weekend.
Ignited, whose client Universal Studios produced “The Incredible Hulk,” saw an opportunity to extend and enhance their promotional reach by leveraging Apptera’s patent-pending voice and visual mobile advertising technology.
Apptera’s mobile advertising technology offers contextual multimedia promotions to callers when they interact with speech-enabled movie show time applications. In this case, when speaking the words “Iron Man,” callers triggered the audio ad for “The Incredible Hulk.” The ad asked the movie fan if he or she would like to receive a text-based reminder on their cell phones the day before the summer’s next big hero, “The Incredible Hulk,” arrives in theaters.
If a user pressed “1,” he or she received an immediate confirmation message, which could include a link to the movie’s mobile Website or voice portal. This text message will allow the fan to interact with the movie brand during the interim, before the requested movie comes out. Then, the day before the premiere, callers will get an SMS reminder, building the anticipation and encouraging them to see the movie on opening weekend.
Ignited, whose client Universal Studios produced “The Incredible Hulk,” saw an opportunity to extend and enhance their promotional reach by leveraging Apptera’s patent-pending voice and visual mobile advertising technology.
Image Entertainment Announces Exclusive U.S. Distribution Agreement for Acclaimed Nick Broomfield Film 'Battle for Haditha'
Image Entertainment, Inc. (NASDAQ: DISK), a leading independent licensee, producer and distributor of home entertainment programming in North America, announced today that it has entered into a U.S. distribution agreement with HanWay Films Ltd. to acquire the home video, broadcast, digital and non-theatrical rights to “Battle for Haditha.” The deal was finalized at the Cannes Film Festival.
“Battle for Haditha” is the true story of a U.S. Marine convoy’s violent retaliation against Iraqi insurgents who bombed their convoy, killing one of their most popular officers. Enraged by this loss, a group of young Marine buddies carries out a brutal response. Their violent house-searches lead to the massacre of 24 people, many of whom are women and children - tragic casualties of a war they cannot control. The Marines too are victim; attacked, wounded and forced to respond in the way they have been trained. But when events occur at great speed and under extreme stress, can Marines in the line of fire be accused of murder?
“Battle for Haditha” was directed, produced and written by Nick Broomfield (“Biggie And Tupac,” “Kurt & Courtney,” “Ghosts,” “Aileen: Life and Death of a Serial Killer”). The film is cast entirely with non-actors: ex-Marines who served in Iraq (Elliot Ruiz, Andrew McLaren and Eric Mehalacopoulos), and Iraqi refugees who had recently arrived in Jordan (The Fuad Family, Oliver Bytrus, Shukrieh Hameed and Falah Ibrahim). The film was shot entirely on location in Jerash, Jordan.
“Battle for Haditha” is the true story of a U.S. Marine convoy’s violent retaliation against Iraqi insurgents who bombed their convoy, killing one of their most popular officers. Enraged by this loss, a group of young Marine buddies carries out a brutal response. Their violent house-searches lead to the massacre of 24 people, many of whom are women and children - tragic casualties of a war they cannot control. The Marines too are victim; attacked, wounded and forced to respond in the way they have been trained. But when events occur at great speed and under extreme stress, can Marines in the line of fire be accused of murder?
“Battle for Haditha” was directed, produced and written by Nick Broomfield (“Biggie And Tupac,” “Kurt & Courtney,” “Ghosts,” “Aileen: Life and Death of a Serial Killer”). The film is cast entirely with non-actors: ex-Marines who served in Iraq (Elliot Ruiz, Andrew McLaren and Eric Mehalacopoulos), and Iraqi refugees who had recently arrived in Jordan (The Fuad Family, Oliver Bytrus, Shukrieh Hameed and Falah Ibrahim). The film was shot entirely on location in Jerash, Jordan.
Jaman.com Inks Deal With Magnolia Pictures to Distribute Movies Online
Jaman.com, the leading online destination for quality international and independent entertainment, today announced the completion of an initial distribution deal with Magnolia Pictures. Magnolia Pictures is a holding of 2929 Entertainment owned by Todd Wagner and Mark Cuban, and is renowned for their eclectic slate of films, including Academy Award nominated documentary ENRON: The Smartest Guys in the Room. Under the agreement, the Magnolia titles will be available online to rent or purchase via Jaman's site, which delivers films in better-than-DVD quality directly to viewers around the world.
“Magnolia recognizes the burgeoning growth of film viewers online,” commented Randy Wells of Magnolia Pictures. “Jaman has built a solid library of films and we are proud to be a part of their growth.”
“We're honored that Magnolia Pictures has selected Jaman to distribute its films,” said Gaurav Dhillon, founder and CEO of Jaman. “Jaman is committed to bringing quality films to our global audiences who through our extensive social network, discover, enjoy and share films with each other.”
“Magnolia recognizes the burgeoning growth of film viewers online,” commented Randy Wells of Magnolia Pictures. “Jaman has built a solid library of films and we are proud to be a part of their growth.”
“We're honored that Magnolia Pictures has selected Jaman to distribute its films,” said Gaurav Dhillon, founder and CEO of Jaman. “Jaman is committed to bringing quality films to our global audiences who through our extensive social network, discover, enjoy and share films with each other.”
Image Entertainment Announces Exclusive North American Distribution Agreement for the Romantic Comedy ``The Last Word''
Image Entertainment, Inc. (NASDAQ:DISK), a leading independent licensee, producer and distributor of home entertainment programming in North America, announced today that it has entered into a North American distribution agreement with The Last Word LLC to acquire the North American home video and digital rights to the romantic comedy “The Last Word.” The deal was announced at the Cannes Film Festival.
The film stars two-time Academy Award nominated Actress Winona Ryder (“Little Women,” “The Age of Innocence,” “Edward Scissorhands,”), Wes Bentley (“Ghost Rider,” “American Beauty”) and Emmy Award winning actor Ray Romano (“Everybody Loves Raymond,” “ Ice Age: The Meltdown”). Geoffrey Haley (“The Parlor”) wrote and directed.
“The Last Word” is a romantic comedy about a reclusive writer played by Bentley who makes his living composing eloquent suicide notes for people contemplating ending it all. His life gets turned upside down after he is romantically seduced by one of his recently deceased client’s relatives played by Ryder. Romano plays a client of Bentley’s character, who is a failed classical composer living in Los Angeles, making a living writing telephone on-hold music and trying to find peace in his life.
David Borshell, Image’s President, stated, “We’re proud of the caliber of talent associated with this project. ‘The Last Word’ fits perfectly into our line-up of high quality cast driven films.”
“The Last Word” was nominated for a Grand Jury Prize at the 2008 Sundance Film Festival.
The film stars two-time Academy Award nominated Actress Winona Ryder (“Little Women,” “The Age of Innocence,” “Edward Scissorhands,”), Wes Bentley (“Ghost Rider,” “American Beauty”) and Emmy Award winning actor Ray Romano (“Everybody Loves Raymond,” “ Ice Age: The Meltdown”). Geoffrey Haley (“The Parlor”) wrote and directed.
“The Last Word” is a romantic comedy about a reclusive writer played by Bentley who makes his living composing eloquent suicide notes for people contemplating ending it all. His life gets turned upside down after he is romantically seduced by one of his recently deceased client’s relatives played by Ryder. Romano plays a client of Bentley’s character, who is a failed classical composer living in Los Angeles, making a living writing telephone on-hold music and trying to find peace in his life.
David Borshell, Image’s President, stated, “We’re proud of the caliber of talent associated with this project. ‘The Last Word’ fits perfectly into our line-up of high quality cast driven films.”
“The Last Word” was nominated for a Grand Jury Prize at the 2008 Sundance Film Festival.
Academy of Cinema and Television Student Cast for Hollywood Horror Film
Several students from the Academy of Cinema and Television (ACT) have been cast in the upcoming major studio horror films "The Between" and "Crypt." The producers and directors Jimmy Flowers (an ACT instructor) and Craig McMahon (director of Machined for Lionsgate) were impressed with the talent at ACT. In fact, only ACT students, past and present, were invited to attend the auditions.
"I know what kind of training ACT provides, and so when it was time to cast youth actors, I knew that ACT was the place to look," Flowers said.
In "The Between," ACT student Nate Chrisman was cast as the evil ghost known as Knife Boy, while Brenna Justine will play his ethereal high school girlfriend. Victoria Cosner also landed a large role as the Drowned Girl ghost, one of the few good spirits in the film's supernatural story. Three ACT students — Anna Clark, Caiti Currey, and Lexie Rich — were also cast as understudies for the film. For more information on The Between, visit http://www.thebetweenmovie.com
ACT student Franz Birkner was cast in Crypt as the boy on the bus. Crypt's story concerns a group of thieves who break into a forgotten crypt, unleashing a deadly curse.
"I know what kind of training ACT provides, and so when it was time to cast youth actors, I knew that ACT was the place to look," Flowers said.
In "The Between," ACT student Nate Chrisman was cast as the evil ghost known as Knife Boy, while Brenna Justine will play his ethereal high school girlfriend. Victoria Cosner also landed a large role as the Drowned Girl ghost, one of the few good spirits in the film's supernatural story. Three ACT students — Anna Clark, Caiti Currey, and Lexie Rich — were also cast as understudies for the film. For more information on The Between, visit http://www.thebetweenmovie.com
ACT student Franz Birkner was cast in Crypt as the boy on the bus. Crypt's story concerns a group of thieves who break into a forgotten crypt, unleashing a deadly curse.
Audio4fun.com Creates Movie Studio! Releases Two Movies With More to Come
Audio4fun.com has made a brave foray into the movie business by releasing two new tutorial videos. The videos are the first in a new series designed to help the 4 million people who have downloaded Music Morpher master it quickly and easily.
"Books are great, but for learning quickly, a video is hard to beat," said Louise Anderson, Music Morpher's Brand Manager. "Most people are on broadband now so adding training videos is the next logical step in making Music Morpher more accessible". The videos are available free-of-charge from http://www.musicmorpher.com as well as YOU TUBE.
"Music Morpher Gold's comprehensive on-line text manual will still continue to be available and updated regularly, despite the addition of the videos," said Ms. Anderson. "The videos and the manual together make for a great way to learn, and add value for our customers."
"Books are great, but for learning quickly, a video is hard to beat," said Louise Anderson, Music Morpher's Brand Manager. "Most people are on broadband now so adding training videos is the next logical step in making Music Morpher more accessible". The videos are available free-of-charge from http://www.musicmorpher.com as well as YOU TUBE.
"Music Morpher Gold's comprehensive on-line text manual will still continue to be available and updated regularly, despite the addition of the videos," said Ms. Anderson. "The videos and the manual together make for a great way to learn, and add value for our customers."
Robin Hood Gallops onto Academy’s Screen
The Academy of Motion Picture Arts and Sciences will screen a Warner Bros. digital restoration of the 1938 classic “The Adventures of Robin Hood” on Sunday, June 1, at 7 p.m. at the Linwood Dunn Theater in Hollywood. The program also will explore behind-the-scenes secrets from the making of the film.
Presented by the Academy’s Science and Technology Council, the evening will be hosted by Academy Award®-nominated visual effects supervisor Craig Barron and Oscar®-winning sound editor Ben Burtt. Following the screening, Leith Adams, a Warner Bros. studio archivist, will display a rare matte painting used in the film and discuss its history. Joining Adams will be archery expert Dale Smith, who will reproduce the arrow sounds from the film-using replica arrows designed by Burtt.
“The Adventures of Robin Hood” features Errol Flynn as the quintessential hero matching wits – and blade and arrow – with villainous Sir Guy of Gisbourne (Basil Rathbone), the scheming Prince John (Claude Rains) and the Sheriff of Nottingham (Melville Cooper). Complementing the action is the love story of Robin and Maid Marian (Olivia de Havilland).
The film garnered Academy Awards for Art Direction (Carl Weyl), Film Editing (Ralph Dawson) and Music – Original Score (Erich Wolfgang Korngold) as well as a nomination for Outstanding Production. The most expensive Warner Bros. production to that point, the feature was an early Technicolor hit.
Presented by the Academy’s Science and Technology Council, the evening will be hosted by Academy Award®-nominated visual effects supervisor Craig Barron and Oscar®-winning sound editor Ben Burtt. Following the screening, Leith Adams, a Warner Bros. studio archivist, will display a rare matte painting used in the film and discuss its history. Joining Adams will be archery expert Dale Smith, who will reproduce the arrow sounds from the film-using replica arrows designed by Burtt.
“The Adventures of Robin Hood” features Errol Flynn as the quintessential hero matching wits – and blade and arrow – with villainous Sir Guy of Gisbourne (Basil Rathbone), the scheming Prince John (Claude Rains) and the Sheriff of Nottingham (Melville Cooper). Complementing the action is the love story of Robin and Maid Marian (Olivia de Havilland).
The film garnered Academy Awards for Art Direction (Carl Weyl), Film Editing (Ralph Dawson) and Music – Original Score (Erich Wolfgang Korngold) as well as a nomination for Outstanding Production. The most expensive Warner Bros. production to that point, the feature was an early Technicolor hit.
Academy’s Contemporary Documentaries Series Continues with Stories of Confession and Survival
Two Hands,” “Dear Talula” and “Deliver Us from Evil” will screen as part of the Academy of Motion Picture Arts and Sciences’ Spring 2008 “Contemporary Documentaries” series on Wednesday, May 21, at 7 p.m. at the Linwood Dunn Theater in Hollywood. Admission is free.
The 2006 Oscar®-nominated documentary short subject “Two Hands" spotlights pianist Leon Fleisher, who at the height of his career lost the ability to play with his right hand. The documentary tells the story of his 35-year quest to find a cure for his mysterious ailment, and how he went on to reinvent himself as a teacher, conductor and performer of music written for the left hand.
“Dear Talula” features Lori Benson, a 38-year-old downtown New Yorker who is diagnosed with breast cancer just 14 months after the birth of her daughter. Moments after receiving “the call,” Benson enlists her husband and friends to document her emotional year.
“Deliver Us from Evil,” a 2006 Academy Award®-nominated documentary feature, is the story of Father Oliver O’Grady, one of the most notorious pedophiles in the history of the modern Catholic Church. His own account of his years in various Northern California parishes is chilling as it is remarkable – devoid of any sense of shame or guilt.
“Contemporary Documentaries” continues through June 11, showcasing several of the 2006 Academy Award-nominated films as well as other documentaries considered by the Academy that year.
All films will screen at the Linwood Dunn Theater at the Academy’s Pickford Center for Motion Picture Study on Wednesdays at 7 p.m. Doors open at 6 p.m. All seating is unreserved. The filmmakers will be present at screenings whenever possible..
The 2006 Oscar®-nominated documentary short subject “Two Hands" spotlights pianist Leon Fleisher, who at the height of his career lost the ability to play with his right hand. The documentary tells the story of his 35-year quest to find a cure for his mysterious ailment, and how he went on to reinvent himself as a teacher, conductor and performer of music written for the left hand.
“Dear Talula” features Lori Benson, a 38-year-old downtown New Yorker who is diagnosed with breast cancer just 14 months after the birth of her daughter. Moments after receiving “the call,” Benson enlists her husband and friends to document her emotional year.
“Deliver Us from Evil,” a 2006 Academy Award®-nominated documentary feature, is the story of Father Oliver O’Grady, one of the most notorious pedophiles in the history of the modern Catholic Church. His own account of his years in various Northern California parishes is chilling as it is remarkable – devoid of any sense of shame or guilt.
“Contemporary Documentaries” continues through June 11, showcasing several of the 2006 Academy Award-nominated films as well as other documentaries considered by the Academy that year.
All films will screen at the Linwood Dunn Theater at the Academy’s Pickford Center for Motion Picture Study on Wednesdays at 7 p.m. Doors open at 6 p.m. All seating is unreserved. The filmmakers will be present at screenings whenever possible..
Fargo” at the Academy? You Betcha
The 1996 Best Picture nominee “Fargo” will be screened as the next feature in the Academy of Motion Picture Arts and Sciences’ “Great To Be Nominated” series. The dark comedy about a kidnapping, a string of murders and their investigation by a pregnant cop will screen on Monday, May 12, at 7:30 p.m. at the Academy’s Samuel Goldwyn Theater. Following the screening, cast member Peter Stormare (“Gaear Grimsrud”), art director Thomas P. Wilkins, set decorator Lauri Gaffin, supervising sound editor and rerecording mixer Skip Lievsay, costume designer Mary Zophres, casting director John Lyons, and line producer John Cameron will participate in a panel discussion about the film.
“Fargo” earned a total of seven Academy Award® nominations and won Oscars® for Actress in a Leading Role (Frances McDormand) and Writing – Screenplay written directly for the screen (Ethan Coen, Joel Coen). The film also received nominations for Best Picture (Ethan Coen, producer), Actor in a Supporting Role (William H. Macy), Cinematography (Roger Deakins), Directing (Joel Coen) and Film Editing (Roderick Jaynes*).
The Oscar®-winning live action short “Dear Diary” and Oscar-nominated animated short “La Salla” will be screened prior to the feature.
Passes for part five of “Great To Be Nominated” are $30 for the general public and $25 for Academy members and students with a valid ID. Including “Fargo,” there are 14 films remaining in the series. A $5 discount is available for those who wish to renew their passes from parts one, two, three or four of the series. Individual tickets are $5 for the general public and $3 for Academy members and students with a valid ID. Passes and tickets may be purchased online at www.oscars.org, by mail, in person at the Academy during regular business hours or, depending on availability, on the night of the screening when the doors open at 6:30 p.m
“Fargo” earned a total of seven Academy Award® nominations and won Oscars® for Actress in a Leading Role (Frances McDormand) and Writing – Screenplay written directly for the screen (Ethan Coen, Joel Coen). The film also received nominations for Best Picture (Ethan Coen, producer), Actor in a Supporting Role (William H. Macy), Cinematography (Roger Deakins), Directing (Joel Coen) and Film Editing (Roderick Jaynes*).
The Oscar®-winning live action short “Dear Diary” and Oscar-nominated animated short “La Salla” will be screened prior to the feature.
Passes for part five of “Great To Be Nominated” are $30 for the general public and $25 for Academy members and students with a valid ID. Including “Fargo,” there are 14 films remaining in the series. A $5 discount is available for those who wish to renew their passes from parts one, two, three or four of the series. Individual tickets are $5 for the general public and $3 for Academy members and students with a valid ID. Passes and tickets may be purchased online at www.oscars.org, by mail, in person at the Academy during regular business hours or, depending on availability, on the night of the screening when the doors open at 6:30 p.m
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